Top 3 Ways to Respond to the Direct Mail Postage Rate Increase Coming in July (piworld.com)
USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase was in August of 2021, which was also a historic rate increase. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you? The biggest takeaway from these rate changes is that presorted first class mail and flats are growing more and more expensive. Flats do have better ROI than letter size pieces even at increased postage though, so make sure you take that into consideration before you choose to no longer send flat size mail.