The Ultimate Guide to Setting Direct Mail Goals That Work

One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because they find it challenging, don’t know where to start, or aren’t sure what’s expected of them. But setting the right goals is crucial — without them, your campaign is just a shot in the dark.

To help you get started, here’s a practical guide to setting effective direct mail goals that drive results.

Key Components of Direct Mail Goal Setting:
1) Make Your Goals Meaningful
2) Be Specific
3) Stay Flexible
4) Make It Challenging but Achievable
5) Ensure Your Goals Are Supported
6) Write Down and Share Your Goals
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