The Top Back-To-School Shopping Day Will Be…

BacktoSchool_supplies

Retailers might want to have extra staff available on August 5.

The peak day of the back-to-school shopping season will be August 5, followed by Labor Day, September 4, according to a study by RetailMeNot. The firm’s data shows consumers are likely to do the bulk of their spending in August.

RetailMeNot’s “2017 Retailer and Consumer Back-to-School Insights Guide” also reveals that price is the biggest (49%) determining factor in what back-to-school shoppers will buy, with 82% of parents saying they are looking for deals. And 36% of parents agree they look for more savings during back-to-school than any other time of the year.

“Discounts and deals are incredibly important this time of year to both retailers and shoppers,” said Marissa Tarleton, chief marketing officer, RetailMeNot.

The widespread use of mobile and social to shop around means more opportunity for retailers to get in front of deal-hungry consumers before they pull out their wallets, according to RetailMeNot.

“Parents want to maximize their spending power and are increasingly turning to mobile as part of their shopping journey,” said Tarleton. “For retail marketers, the opportunity to capitalize on omnichannel offers is more important than ever to reach consumers online, on mobile and in store. Consumers are seeking discounts, and it’s imperative that retailers and brands meet them where they are with compelling content.”

In other results: 

  • Sixty-three percent of parents report they will spend more than $100 per person on back-to-school shopping, and 33% say they be spending more than $250
  • Fifty-four percent of shoppers will do the majority of their back-to-school shopping in a physical retail location.
  • Mobile and social will be the top marketing priorities of retailers this season. Also, more brands are choosing to extend their audience reach with offers issued through partner platforms and apps. For example, 70% of mobile offers will be issued through partners, and 65% will be through the retailer’s own app.
  • Seventy-percent of respondents will look for deals via mobile.

Download the full report here.

read more/source: http://www.chainstoreage.com/article/top-back-school-shopping-day-will-be

Related Posts

Meredith Corporation To Acquire Time Inc. To Create Premier Media And Marketing Company Serving Nearly 200 Million American Consumers

Meredith Corporation announced that it has entered into a binding agreement to acquire all outstanding shares of Time Inc. for $18.50 per share in an all-cash transaction valued at $2.8 billion. The transaction has been unanimously approved by the Boards of Directors of Meredith and Time Inc., and is expected to close during the first quarter of calendar 2018. "We are creating a premier media company serving nearly 200 million American consumers across industry-leading digital, television, print, video, mobile, and social platforms positioned for growth," said Meredith Corporation Chairman and CEO Stephen M. Lacy. "We are adding the rich content-creation capabilities of some of the media industry's strongest national brands to a powerful local television business that is generating record earnings, offering advertisers and marketers unparalleled reach to American adults. We are also creating a powerful digital media business with 170 million monthly unique visitors in the U.S. and over 10 billion annual video views, enhancing Meredith's leadership position in reaching Millennials." Click Read More below for additional information.

Ad Groups Launch New Push For Federal Privacy Law (mediapost.com)

Faced a growing number of different state privacy laws, the Association of National Advertisers and 4A's on Monday launched a new initiative that aims to persuade federal lawmakers to pass a national data law that would override state laws. “We have spent years waiting for the federal government to do something,” Marla Kaplowitz, president and CEO of the 4A’s told MediaPost Monday. “We worry that that if we don't get to federal data privacy legislation, we're in big trouble,” she added. The new Responsible Privacy in Advertising Initiative expects to also update an industry self-regulatory code by the first quarter of 2024. The ad groups plan to then seek widespread compliance with the new code, and will likely argue to Congress that a federal privacy law should allow advertisers to harness data in ways permitted by the updated code.

Duluth Trading Company invests $53 million in automated facility (chainstoreage.com)

Duluth Trading Company has implemented the Manhattan Active Warehouse Management platform at its new distribution and fulfillment facility in Adairsville, Ga. Officially open as of Monday Sept. 18, 2023, the retailer plans to use this automated supply chain hub to serve its 65 retail stores and e-commerce business. The retailer invested $53 million to build the facility and selected Manhattan Active Warehouse Management to drive, optimize and modernize its distribution operations. Duluth Trading Company seeks to enhance the efficiency of its fulfillment operations and handle increased order volumes while reducing turnaround times.
Back To Top
×Close search
Search