The Top Back-To-School Shopping Day Will Be…

BacktoSchool_supplies

Retailers might want to have extra staff available on August 5.

The peak day of the back-to-school shopping season will be August 5, followed by Labor Day, September 4, according to a study by RetailMeNot. The firm’s data shows consumers are likely to do the bulk of their spending in August.

RetailMeNot’s “2017 Retailer and Consumer Back-to-School Insights Guide” also reveals that price is the biggest (49%) determining factor in what back-to-school shoppers will buy, with 82% of parents saying they are looking for deals. And 36% of parents agree they look for more savings during back-to-school than any other time of the year.

“Discounts and deals are incredibly important this time of year to both retailers and shoppers,” said Marissa Tarleton, chief marketing officer, RetailMeNot.

The widespread use of mobile and social to shop around means more opportunity for retailers to get in front of deal-hungry consumers before they pull out their wallets, according to RetailMeNot.

“Parents want to maximize their spending power and are increasingly turning to mobile as part of their shopping journey,” said Tarleton. “For retail marketers, the opportunity to capitalize on omnichannel offers is more important than ever to reach consumers online, on mobile and in store. Consumers are seeking discounts, and it’s imperative that retailers and brands meet them where they are with compelling content.”

In other results: 

  • Sixty-three percent of parents report they will spend more than $100 per person on back-to-school shopping, and 33% say they be spending more than $250
  • Fifty-four percent of shoppers will do the majority of their back-to-school shopping in a physical retail location.
  • Mobile and social will be the top marketing priorities of retailers this season. Also, more brands are choosing to extend their audience reach with offers issued through partner platforms and apps. For example, 70% of mobile offers will be issued through partners, and 65% will be through the retailer’s own app.
  • Seventy-percent of respondents will look for deals via mobile.

Download the full report here.

read more/source: http://www.chainstoreage.com/article/top-back-school-shopping-day-will-be

Related Posts

Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign

The fast-paced nature of the digital media cycle (and subsequent marginalization of simple fact checking and copy editing) has raised legitimate questions about outlets placing expediency and traffic surges above taking the time to get things right—yesterday’s wave of premature reports about the death of singer Tom Petty was only the latest example. This phenomenon, coupled with rising paranoia among consumers and marketers around fake news and brand-safe environments, respectively, provides a unique opportunity for trusted and established media brands such as national magazines. At least, that’s the central message of the latest marketing campaign undertaken by the MPA—the Association of Magazine Media. Click Read More below for additional information.

Store Closing Sales are Now Underway at Select JCPenney Stores

A team of disposition firms consisting of Gordon Brothers, Hilco Merchant Resources, Great American Group, and Tiger Group announced that they have commenced store closing sales at 137* J. C. Penney Company, Inc. stores across the United States. The closures are the Company’s first step in implementing a planned store optimization strategy. As the Company remains focused on its Plan for Renewal transformation strategy and driving sustainable, profitable growth, it intends to reduce its store footprint and focus resources on its strongest stores and powerful eCommerce flagship store, jcp.com. Throughout all closing stores, customers can take advantage of storewide discounts of 25-40% off original prices. All merchandise is on sale, including deeper discounts of 40% on all fine jewelry and window treatments. New seasonal essentials, such as swimwear and sunglasses, are also discounted at 25-30% off. All sales will be final starting June 25.

Tilly’s, Inc. Announces Third Consecutive Quarter of Record Quarterly Net Sales

*Total net sales were $206.1 million, an increase of $65.8 million or 46.9%, compared to $140.3 million last year. -Net sales from physical stores were $165.3 million, an increase of $60.7 million or 58.1%, compared to $104.6 million last year. -Net sales from e-commerce were $40.8 million, an increase of $5.1 million or 14.3%, compared to $35.7 million last year. E-commerce net sales represented 19.8% of total net sales compared to 25.5% of total net sales last year. -Total comparable net sales for the third quarter of fiscal 2021 compared to the pre-pandemic third quarter of fiscal 2019 increased by 27.4%. *Gross profit was $76.7 million, or 37.2% of net sales, a record in the Company's history as a public company, compared to $40.7 million, or 29.0% of net sales, last year. *Operating income improved to $29.0 million, or 14.1% of net sales, compared to $3.5 million, or 2.5% of net sales, primarily due to the significant increase in net sales. *Net income improved to $20.8 million, or $0.66 per diluted share, which are third quarter records for the Company as a public company, compared to $2.1 million, or $0.07 per diluted share, last year.
Back To Top
×Close search
Search