The Surfer’s Journal Media Model Stands the Test of Time (shop-eat-surf.com)

The modern media landscape has not been kind to many industry magazines, and many are no longer around at least in print form including Surfer, Surfing, Transworld Skateboarding, Transworld Surf, and Powder.

But the Surfer’s Journal has defied all those negative trends and currently has the most subscribers it has ever had.

The business model started by owners Debbee and Steve Pezman 30-years ago has proven to be ahead of its time.

An emphasis on editorial quality allows it to charge more for subscriptions and rely more on its readers for revenue while working with a small number of high quality sponsors that sign on for a long-term commitment.
much more at source: https://shop-eat-surf.com/2021/03/the-surfers-journal-media-model-stands-the-test-of-time/

Related Posts

Martha Stewart Living Named to Ad Age’s “Magazines of the Year” List

Meredith Corporation is pleased to announce that Martha Stewart Living has been named to Ad Age's Magazines of the Year list. Led by Editor-in-Chief Elizabeth Graves and VP/Group Publisher Daren Mazzucca, Martha Stewart Living has had a phenomenal year with both readers and advertisers. The brand debuted a magazine redesign with the October issue, revealing exclusive typography, fresh and enlarged imagery, and a number of new cross-platform franchises. The look is now modern and forward-thinking, yet still timeless, classic and always aiming to create trends rather than follow them. It's the Martha Stewart Living that millions of people love, but now even more. "It's truly an honor to be part of Ad Age's 'Magazines of the Year' list," says Graves. "It's exciting to build upon Martha's trusted expertise, take the brand to new heights, and have that recognized in the industry." Adds Mazzucca, "We have an incredible team, and I think we are only getting started." Click Read More below for additional information.

‘The Minnesota Daily’s’ Print Edition Is Gone For Good (mediapost.com)

The Minnesota Daily, a campus publication dating back 120 years, has apparently given up its print edition for good. The newspaper cut off print in 2020—supposedly on a temporary basis. “To the University community, It is with a heavy heart that we are announcing that the print edition of the Minnesota Daily has been canceled for the summer,” wrote then editor Cleo Krejci in an editorial. But now it is apparent that the daily has never been restored, and that it won’t be in the future.

Kohl’s Announces Expansion of Self-Pickup to All Stores Nationwide

Kohl’s is making holiday shopping even easier and more efficient this year. New for the 2022 season, Kohl’s Self-Pickup service is now available on eligible Kohls.com orders at all of Kohl’s more than 1,100 stores nationwide, furthering the strength of the Company’s omnichannel foundation. As a part of Kohl’s commitment to an industry-leading shopping experience, the new Self-Pickup service creates a hassle-free In-Store Pickup alternative for a faster pickup, and no lines in sight. With 80% of Americans living within 15 miles of a Kohl’s store, millions of shoppers can now take advantage of this convenience on eligible In-Store Pickup orders. Ready within two hours, shoppers who select “In-Store Pickup” for their online order will receive a “Ready for Pickup” email that will specify if the order will be found in the designated Self-Pickup area. Customers will then be directed to the area within the store for a quick email-guided pickup process. More details at: https://investors.kohls.com/news-releases/news-details/2022/Kohls-Announces-Expansion-of-Self-Pickup-to-All-Stores-Nationwide---Just-in-Time-for-Holiday-Shopping/default.aspx
Back To Top
×Close search
Search