The Sheet Plant Association Joins Two Sides To Promote Sustainability In The Corrugated Sheet Plant Sector

We are inviting PRINT 17 show attendees to check out our FREE materials and help themselves. Several of our member companies will be displaying these popular informational and promotional materials about paper and print from Two Sides: •Going Paperless May Not be Greener – 11 x 17 color infographic (printed by Ricoh USA) •Busting Myths About How Paper is Made – 11 x 17 color infographic (paper donated by Domtar and printed by Konica Minolta Business Solutions) •Myths and Facts brochure (paper and printing by Appleton Coated) •Two Sides printed newsletter – The Page – with the latest progress updates and accomplishments (printed by Konica Minolta Business Solutions) •Two Sides Membership Brochure – Learn more about Two Sides and our member benefits (printed by Canon Solutions America) Click Read More below for additional detail.

Sustainability was the second most prioritized section in this year’s Webranking and one in which SCA got the highest score in Sweden, receiving 87% of the maximum score (compared with last year’s 78%). In particular, respondents considered SCA to be most transparent about their sustainability work in their online channels highlighting the presentation of both environmental and social data, as well as clearly communicated targets and follow-up actions.That SCA now has a digital sustainability report, further increased our score. Results also showed that many companies still lag when it comes to sharing their sustainability information on the web. This year the goal achievement was 32%. click Read More below for additional detail

New research, commissioned by the international non-profit organization Two Sides, has revealed that major global corporations are still using inaccurate and misleading environmental claims to encourage consumers to ‘go paperless’ and switch from paper-based to digital communication. This is despite legislation being introduced by advertising standards authorities to protect the consumer from being misled. The survey, undertaken in February 2015, showed that in the UK, there is still a significant proportion of banks, utilities and telecoms making false environmental claims. Research in the US shows a similar picture with half of the leading Fortune 500 companies in the same sectors doing the same. “This is extremely frustrating and unacceptable,” says Martyn Eustace, Founder of the Two Sides initiative. “The fact that marketers in some of the most high profile corporations in the world are still using unsubstantiated and misleading environmental claims to persuade consumers to switch from paper-based to cheaper electronic communication is outrageous. Many consumers want a paper option but they are being manipulated by a lack of clear and accurate information. Paper is based on a natural, highly renewable and recyclable resource and can be a sustainable way to communicate, especially when compared to electronic media."