The Psychology of Print in a Digital Heavy World (freeportpress.com)

Even before work became WFH and social interaction turned completely digital, people have been longing for tangible elements in our hyper online landscape. Now, the search for sensory engagement beyond what our screens can offer is even more meaningful. And that could mean now is the right time to focus on print in your brand strategy.

“Engaging sensory experiences have become even more meaningful during this time of uncertainty,” writes Cecile Jordan in Beyond Definition. “Think about how refreshing it is to take a walk outside. Or open a piece of mail. Not an email or another utility bill. I mean actual snail mail perhaps from a friend or maybe a magazine.”

Jordan echoes what many brands are finding; that direct mail and printed marketing is more welcome — and more successful — when our audiences are digitally maxed out.
much more at source: https://freeportpress.com/the-psychology-of-print-in-a-digital-heavy-world/

Related Posts

HMH’s Math 180 Endorsed by Council of Administrators of Special Education

Learning technology company HMH today announced that Math 180, its intensive math intervention solution, has received an endorsement from the Council of Administrators of Special Education (CASE). CASE is an international professional organization that provides leadership to advance the field of special education through professional learning, policy and advocacy. Math 180, known for its proven, research-based intervention that works in core and dedicated intervention classrooms, received the official CASE endorsement after following an extensive review process by its Product Review Committee (PRC). The PRC uses an in-depth rubric to ensure that the solution meets or exceeds criteria that includes the fidelity of the product, professional development support, accessibility, organizational/technical requirements, evidence of the research base, product, and quality of the research along with satisfaction data advocated by CASE.

ACMA Moves 2020 National Forum Online; In-Person Event to Return to D.C. in 2021

ACMA has made the difficult decision to cancel our in-person Forum for 2020 altogether. Instead, we will hold a virtual event culminating in a virtual fly-in with lawmakers in September. The Zoom-based event will run for two 45-minute sessions, first starting at 1:00 pm (EDT), then following a short break, the second one at 2:00 pm each Wednesday of the month – September 9th, 16th, and 23rd - for a total of six separate sessions. Then the fly-in will take place all day on September 30th on a rotating schedule to be announced. What To Expect...You can expect us to focus on the many moving policy issues that have direct bearing on catalog/online/DM interests: among them, postal affairs, sales tax developments, privacy law, trade and tariffs, and extra-jurisdictional (foreign) regulation. A full agenda and registration details will be made available shortly. In the meantime, we wanted to ask you to reserve these times on your schedule. Both member and non-member companies are invited to attend. Our generous sponsors have made this event possible in order to ensure that all of our attendees can be brought up to speed on the important work of the ACMA, so there will be no registration fee, although tax deductible (to 80%) donations are gratefully accepted.

Best Buy Joins Growing List of Retailers Closing Stores on Thanksgiving Day (mytotalretail.com)

Best Buy is the latest retailer to announce it will keep its stores closed on Thanksgiving Day this year, CNBC reported. The company will instead offer its Black Friday deals online for the second year in a row. Best Buy joins a growing list of retailers that have started to share holiday season plans. Both Target and Walmart will also be closed on Thanksgiving Day. For years, Black Friday had been the kick-off to holiday shopping, but more recently, retailers pushed for consumers to shop earlier by providing discounts to them in-store on Thanksgiving Day. However, the pandemic shifted consumers' shopping patterns, with many opting to shop online or use curbside pickup. As a result, more companies offered shoppers discounts online.
Back To Top
×Close search
Search