The Power of Emotion

Are you a faceless brand? Are you talking to your costumer in an authentic, meaningful way? Studies in neuroscience have proven that 95% of all buying decisions are driven by emotion, not logic. We’re all drawn to products or brands for much deeper, primal reasons. Hear from J.Schmid President and CCO, Brent Niemuth, on what those primal reasons are and what you and your brand can do to appeal to deeper emotional instincts.

Watch video at: https://www.jschmid.com/blog/the-power-of-emotion/

Related Posts

Adobe Announces Generative AI Solutions to Jumpstart Content Supply Chain for Enterprises

At Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced major product innovations that will empower brands to optimize their entire content supply chain with generative AI. For most organizations, their content supply chain – the end-to-end business process that every company needs to deliver the content required for marketing campaigns and personalized customer experiences – is a web of disconnected workflows, teams and systems that often break down. At the same time, the demand for content that is personalized and engaging is exploding. Adobe has an integrated set of best-in-class products to help companies automate and optimize their content supply chain. With Adobe GenStudio, Adobe will be releasing a new generative AI-first offering that lets marketing teams quickly plan, create, manage, activate and measure on-brand content.

Marketers Upbeat About 2024, But Still Worry About Inflation (mediapost.com)

Marketers and PR people are in a wary mood, judging by a new study from CommsCo PR. Of those polled, 55% are more stressed than they were this time last year, and 63% now say they are expected to do more with less. But they are pushing ahead — 58% are increasing their budgets, versus 26% who are reducing them. Another 16% are keeping their budgets the same. Meanwhile, 45% believe AI will drive more investment in marketing, while 34% believe it will lead to reductions. In addition, 65% say AI will drive a wave of productivity. Only 13% are nervous about AI.

Join J.Schmid for Two Interactive Sessions on Creative, Content and Catalog Design

Are you headed to the NEMOA conference in Everett, MA April 4 - 6th? We'd love to see you and catch up. Join J.Schmid President & CCO Brent Niemuth as he hosts a hands-on interactive workshop on Creative and Content: Develop a look, feel and content that is clearly aligned with your brand and resonates with customers. But that's not all! J.Schmid EVP of Client Services, Michele Drohan will be leading an interactive Catalog Critique session where you'll learn the building blocks of an effective catalog, then work with peers to review and critique a catalog. If you're not registered, it's not too late! We'd love to see you there and we have a special discount to share with you. Use code BRD15 for 15% off your registration. Register now at: https://nemoaevent.org/?utm_source=marketo&utm_medium=NEMOA&utm_campaign=website
Back To Top
×Close search
Search