Collaborating Our Way Toward a More Circular Economy (packagingdigest.com)
From takeout food to online shopping, more people are leveraging the safety and convenience of ordering online because of the COVID-19 pandemic. As unprecedented as this moment in time is, consumers’ shifting purchasing habits have a silver lining—people are paying more attention to the sustainability of product packaging. While the pandemic has compounded an environmental crisis, consumers are paying attention to issues of sustainability in a different way and prioritizing the need for greater packaging sustainability. As we navigate this “new normal,” our awareness of just how much we are consuming has sharpened our focus on the need to advance toward a circular economy for a more sustainable world. In navigating the road to greater sustainability in packaging, there is no one-size-fits-all approach. Companies and customers must have access to a variety of solutions and be provided with multiple opportunities to make more sustainable choices. How do we gain traction on our journey toward a more circular economy? In a word: collaboration.