The Page: What Will Happen In 2023? (twosides.info)

With pandemic lockdowns as a backdrop, banks, utilities, telecoms and other large service providers boosted their efforts to switch customers from paper to electronic communication over the last 15 months, and with those efforts came a new wave of misleading environmental claims about paper – greenwashing. The Two Sides Anti-Greenwashing Campaign mobilized to push back against this tide of new claims in January after a 10-month pandemic-related interruption, and wins have been steadily increasing. Thanks to this renewed effort, 14 companies have changed or removed misleading environmental claims related to print and paper so far this year, including large banks, utilities and notably, the U.S. Centers for Medicare and Medicaid Services, an agency of the U.S. Department of Health and Human Services, whose communications reach 44 million Americans or 15% of the U.S. population. This is in addition to seven wins in 2020 on greenwashing cases that were already in progress.

"This is a major step forward in our environmental efforts to reduce CO?emissions and make us less dependent on fossil fuels," says Johan Jonsson, Head of Södra Skogsplantor. The process to changeover Södra's nursery in Flåboda to fossil-free operation commenced three years ago. The goal has now been achieved, with boilers fuelled with vegetable oils, greenhouses heated by four pellet boilers, green electricity generated by Södra's pulp mills and vehicles that run on hydrotreated vegetable oil (HVO).

Alzamora Group, a leading Spanish cardboard packaging manufacturer, has recently celebrated the second year of its LatCub packaging solution. The revolutionary renewable, biodegradable and fully recyclable cardboard packaging replaces the plastic ring-pull and shrink-wrap around beverage cans. This new sustainable packaging solution is produced without any plastic or tape and offers brands extensive advertising opportunities. LatCub is the first container of its kind available on the market and is a clear example of the future of packaging.