The Page: Greenwashing Banned?

The path toward a circular economy is more of an angled one than a straight line and more nuanced than the "all or nothing" language that is often employed in sustainability conversations. Every step of the way on the path to circularity we are thinking about how we can generate less waste and more opportunities to extend the usefulness of materials. The relationship packaging companies and landowners have with forests truly is symbiotic. We all want to keep forests healthy, so we can continue making the best use of this remarkable and renewable resource. So, at WestRock, we start with the trees. How can the company ensure forests are growing sustainably? How can the company ensure that the 10,000 private landowners WestRock engages with annually, and their stakeholders, are adequately educated on the importance of sustainable land management? Virgin fiber is an important part of the circular economy, and responsible oversight of this sustainable forest resource is critically important to WestRock.

Over the last three decades, the U.S. paper industry’s deep-rooted commitment and voluntary investment of billions of dollars in recycling infrastructure have transformed the circularity of paper products from vision to reality – something no other industry has been able to achieve. At a time when there’s growing alarm about the low recycled rates of other materials, paper recycling is a clear exception. LISTEN at: https://twosidesna.org/wp-content/uploads/sites/16/2023/09/TMTS-3.mp3

The Association National Voluntary Forest Certification System, our member for Ukraine, is the latest national forest certification system to achieve PEFC endorsement. “The date 19 June 2021 has become a holiday for our organisation, the day our system was endorsed by PEFC,” said Mariya Maha, the National Secretary for the Association National Voluntary Forest Certification System. “It was a long, two-year path, with a lot of a challenges, but also with a lot of a small wins and the greatest thing is that we have made plenty of strong connections with all stakeholders.” After developing the national system in line with PEFC requirements, the Association submitted the system to PEFC for endorsement in 2020. The national system then underwent the PEFC assessment process, carried out by an independent PEFC Registered Assessor, as well as a public consultation.