The New Myths and Facts Booklet Launches

Two Sides release version 9 of the hugely popular Myths and Facts booklet. With a complete revision of figures and facts used, as well as a redesigned front cover, version 9 of the Myths and Facts booklet is the best tool to promote the great environmental story of the print and paper industry.

Myths and Facts CoverThe Myths and Facts booklet is one of the key resources of the Two Sides campaign. The 24pp A5 booklet addresses popular Myths about print and paper and dispels those Myths with verifiable Facts.

The Myths covered are:
•European forests are shrinking
•Planted forests are bad for the environment
•Paper is bad for the environment
•Paper production is a major cause of global greenhouse gas emissions
•Only recycled paper should be used
•Print and Paper is a wasteful product
•Electronic communication is more environmentally friendly than paper-based communication
•Digital is always the preferred means of communication
•Packaging is wasteful and unnecessary

The misconceptions about paper are still a major issue for the industry. All too often, we see messages from organisations such as; “Go Green – Go Paperless” and “Do you bit for the environment, go paperless”

These messages are unsubstantiated, misleading and can have a lasting effect on consumer perceptions of print and paper. The print and paper industry is a world leader when it comes to sustainably-managed materials, renewable energy and recycling.

Some of the key facts about paper’s sustainability highlighted are:
•Between 2005 and 2015, European forests grew by an area the size of Switzerland – that’s 1,500 football pitches every day!
•Europe recycles 72% of its paper
•84% of the industry’s raw materials come from Europe
•Between 2005 and 2013, the CO2 emissions of the European pulp and paper industry were reduced by 22%
•56% of the industry’s total primary annual energy consumption is biomass-based

We encourage you all to share the Myths and Facts booklet amongst your staff and customers. You are free to add the PDF to your company’s website and help dispel these myths.
more at:  http://www.twosides.info/UK/The-New-Myths-and-Facts-Booklet-May2016

Related Posts

The Sustainable Forestry Initiative Highlights Benefits of 
Sustainable Forests in Canada and the United States

The Sustainable Forestry Initiative Inc. (SFI) committed in its latest annual progress report to continue advancing sustainability through forest-focused collaborations by maximizing its efforts in standards, conservation, education, and community. SFI’s 2019 report, entitled “Forests of Opportunity”, recounts the organization’s accomplishments encouraging and certifying the latest best practices in sustainable forest management with all its partners in Canada and the U.S. The report reflects the organization’s belief in the wealth of possibilities for economic growth, job‑creation and community building available by taking advantage of the values, goods and services provided by sustainably managed forests and sustainably sourced forest products. “Forests provide an opportunity to maintain and recover biodiversity and sustain a variety of conservation values, including clean water,” Kathy Abusow, President and CEO of SFI said in the foreword to the 2019 report. “But to seize these opportunities, forests must be sustainably managed and forest products must be responsibly sourced.”

Promising field runs with the Centipede forest machine on SCA land

For a few weeks, SCA has been test-driving the Centipede concept machine, which Komatsu and eight Swedish forestry companies are jointly developing. The machine is seen as the sustainable forest machine of the future and combines lower soil compaction, increased productivity and better work environment. “There are many possibilities with the machine”, says Thomas Persson, business developer at SCA Skog and one of two test drivers. The work to develop the Centipede machine is one of forestry's most important development projects where the issue of sustainability is central. The machine is intended to be able to meet the climate of the future and the challenges arising from increasingly shorter periods of frozen grounds.

Klabin celebrates 25 years of its first FSC® certification

Klabin celebrates this month the 25th anniversary of the first certificate (1998) of excellence in forest management granted by Forest Stewardship Council® (FSC), when it became the first Brazilian company in the pulp and paper sector in the Southern Hemisphere to obtain the seal. The FSC® green seal awarded by Klabin attests to the best practices in forestry management and is an indispensable commercial prerequisite in the paper and packaging segments, encompassing the chain of custody of industrial bags, paperboard and kraft paper at the units in Brazil and at the Pilar Unit in Argentina. Currently, Klabin has 100% of its forests certified by the FSC®. “As a company with a renewable forest base for industrial purposes and also the owner of large areas of preserved native forests, we understood from an early age the importance of adopting sustainable processes in our operations, guaranteeing respect for the environment and people in the regions where we are present. inserted. We are proud of our pioneering path with the FSC and of having inspired the sector in this regard”, says Francisco Razzolini, director of Industrial Technology, Innovation, Sustainability and Projects at Klabin.
Back To Top
×Close search
Search