For Holt, Unexpected Demand for ‘Fire and Fury’ Proves a Challenge
Intense demand for the book has caught its publisher, Henry Holt, off guard as the Macmillan imprint scrambles to get copies into the marketplace. Gauging a book's traction in the marketplace and setting its print run is, arguably, one of the trickiest aspects of the publishing process. And Holt, in this instance, got it very wrong. Fire and Fury, which became a hot commodity last week after bombshell comments it contained from former (and current) White House staffers were released early by the media, is currently out-of-stock at the major chains, Amazon and independent bookstores. It's available in limited supply at most libraries. Amazon said in a statement that "due to a last-minute change in the release date [of the book] and heightened interest, we are working with the publisher to fulfill print book orders as quickly as possible." The book is currently #1 in all major formats at the retailer (print, e-book and audio), with Amazon estimating it could be as much as two to four weeks before it can ship copies. Click Read More below for additional information.