The Human Brand – Drive Loyalty as a Trusted Brand by Understanding Consumer Perception

Understand the TWO Critical Factors that Influence Consumer Perception

  • Recognize that our brains are hardwired to make instant judgments based on deep human emotions
  • Learn how to establish loyalty based on how your brand is perceived
  • See examples of successful marketing efforts that have taken a more human approach

Don’t miss it – This is sure to be an inspiring keynote!

Register Now at: https://web.cvent.com/event/482ecfdd-3ebf-48a1-aeae-568b7d6929c0/regProcessStep1

Related Posts

Amazon Ads Launches New AI Tools for Advertisers – AI Creative Studio and Audio Generator

At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and expand opportunities for advertisers to scale their reach. By building a suite of self-service, AI-powered tools, Amazon Ads is enabling brands of all sizes to create engaging content across media types and eliminating boundaries across ad formats. With Audio generator, Amazon Ads expands its suite of AI-powered creative tools – including Image generator and Video generator – empowering brands to connect with customers across the shopping journey. These tools make it simple to build and activate new campaign creatives, helping brands experiment more freely and optimize based on performance – with little more than the information on their Amazon product page. According to Amazon Ads findings, on average, brands who used Image generator between October 2023 and June 2024 saw almost 5% more sales per advertiser.

Amazon Prevails In Privacy Battle Over Alexa Ad Targeting (mediapost.com)

Siding with Amazon, a federal appellate court refused to revive a class-action complaint alleging that the company wrongly targets ads to consumers based on their interactions with Alexa-enabled devices. In an unsigned opinion issued Thursday, a three-judge panel of the 9th Circuit Court of Appeals upheld U.S. District Court Judge Barbara Rothstein's ruling that Amazon notified users about its practices in a privacy policy. “The district court correctly found that Amazon disclosed the relevant conduct in its privacy notice,” Circuit Judges Danielle Forrest, Patrick Joseph Bumatay and District Court Judge James Donato wrote.

Beware the Four Horseman of the Apocalypse!

2021 is a perfect storm providing four challenges: *Paper: inventory is limited, prices continue to rise; *Postage: Mismanagement at the USPS continues to drive annual increases; *PPC Inflation: privacy and competition are driving cost upward; *Pandemic: while consumer confidence is still high, fears of inflation loom large. However, even the Four Horsemen of the Apocalypse can’t kill print as the channel is currently booming – driving top-of-funnel opportunities, retargeting efforts, and creating more powerful and cost-effective prospecting audiences. Instead of waiting for customers or prospects to come to your site, print creates push campaigns that are highly profitable and cost-effective. Print marketing is still entirely relevant, even in this digital era, and smart marketers take advantage of this form of communication and the power it has with the human brain. Yes, the way we consume and share news and information has changed dramatically in the last 10 years alone. And, yes, digital marketing has in the recent past taken the limelight from traditional print media. read more at: https://cohereone.com/beware-the-four-horseman-of-the-apocalypse/
Back To Top
×Close search
Search