The Expanding Reach of Print Personalization (piworld.com)

If one clear trend is dominating marketing, it’s personalization. In fact, personalization is now considered essential for any brand that wants to stand out with consumers and successfully nurture customer relationships. A recent study by Salesforce found that 73% of shoppers expect brands to understand their unique needs and expectations.1

The best way to demonstrate this understanding of individuality among consumers is by creating marketing messages that apply to the recipient and are engaging in their presentation.

Personalized print took a big stride forward with the advent of variable data printing capabilities. At one time, simply adding the customer’s name to printed materials was impressive. Today, marketers are using much more sophisticated approaches than simple text substitution.
more at: https://www.piworld.com/post/the-expanding-reach-of-print-personalization/

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