New report highlights that sustainability action must overtake claims
A new survey conducted by Smurfit Kappa, in partnership with the Financial Times, has revealed that sustainability continues to play a pivotal role in the strategy and planning of senior business leaders across Europe and the Americas. The Transparency Edge, which was conducted among 440 senior and executive business leaders across 11 major economies, showed that despite half of businesses having set ambitious plans to achieve net zero, only 11% of respondents believe they have a robust and actionable sustainability strategy. More than half (61%) that responded state that sustainability is changing the way they measure financial performance. Many of them have started to build sustainability into their leaders’ performance assessments and incentives. This underscores the impact that sustainability is already having across businesses. Almost half of businesses (47%) have prioritised packaging innovation as a way to meet their own net zero targets.