The Case for Rolling Back Postage Prices for Catalogs and Direct Mail (piworld.com)

The postal price increases for marketing mail are driving down volume and, more importantly for the USPS, driving down profits. The postal price increases need to be rolled back.

Basic economic principles apply to the pricing decisions for catalogs and direct mail:
Catalogs (and direct mail) are very sensitive to the cost of mailing.
Catalogers decide how much to mail based on their breakeven cost.
Catalogers track their breakeven costs very closely and make circulation decisions based on their costs.
Catalogers have been decreasing their mail volumes because of postage cost increases.
Mailing volume correlates directly with costs for catalogs and direct mail.
more at: https://www.piworld.com/article/the-case-for-rolling-back-postage-prices-for-catalogs-and-direct-mail/

Related Posts

Nine Canadian Dailies To Halt Print Issues On Mondays (mediapost.com)

Canada will soon see nine daily newspapers stop printing editions on Mondays. The publications are The Vancouver Sun, The Province, Calgary Herald, Calgary Sun, Edmonton Journal, Edmonton Sun, Ottawa Citizen, Ottawa Sun and Montreal Gazette, publisher Postmedia Network Inc. announced last week. That leaves the Toronto Star, Toronto Sun, Winnipeg Sun, Journal de Montréal and Journal de Québec as the only dailies in Canada that publish print editions seven days a week, the Globe And Mail reports, media analyst Steve Faguy.

Booksellers Outraged by Chronicle’s Rollout of John Oliver Book

Independent booksellers are expressing frustration and disappointment with Chronicle Books for its handling of comedian John Oliver’s Last Week Tonight with John Oliver Presents a Day in the Life of Marlon Bundo. Oliver announced the immediate availability of the book at the end of his Sunday, March 18 show, but to the surprise of independent booksellers, Oliver said that the book was only available at that time through Amazon. The illustrated children’s book about a gay bunny parodies the newly released Marlon Bundo’s Day in the Life of the Vice President by Vice President Mike Pence’s wife Karen and daughter Charlotte, which is told through the eyes of the family’s pet rabbit.

With Busiest Mailing and Shipping Week Fast Approaching, U.S. Postal Service Reports Stable Service Performance for First-Class Mail, Marketing Mail and Periodicals

The network continues to operate smoothly with the busiest mailing and shipping week fast approaching. Between Nov. 25 and Dec. 8, the Postal Service accepted 4.9 billion mail and packages for delivery. Overall, heading into the busiest mailing and shipping week, average days to deliver a mailpiece was 2.7 days. First quarter-to-date service performance scores covering the period Oct. 1 through Dec. 3 included: *First-Class Mail: 90.1 percent of First-Class Mail delivered on time against the USPS service standard, an improvement of 2.4 percentage points from the fourth quarter. *Marketing Mail: 92.2 percent of Marketing Mail delivered on time against the USPS service standard, consistent with performance from the fourth quarter. *Periodicals: 82.6 percent of Periodicals delivered on time against the USPS service standard, consistent with performance from the fourth quarter.
Back To Top
×Close search
Search