The Case for Rolling Back Postage Prices for Catalogs and Direct Mail (piworld.com)

The postal price increases for marketing mail are driving down volume and, more importantly for the USPS, driving down profits. The postal price increases need to be rolled back.

Basic economic principles apply to the pricing decisions for catalogs and direct mail:
Catalogs (and direct mail) are very sensitive to the cost of mailing.
Catalogers decide how much to mail based on their breakeven cost.
Catalogers track their breakeven costs very closely and make circulation decisions based on their costs.
Catalogers have been decreasing their mail volumes because of postage cost increases.
Mailing volume correlates directly with costs for catalogs and direct mail.
more at: https://www.piworld.com/article/the-case-for-rolling-back-postage-prices-for-catalogs-and-direct-mail/

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