EatingWell’s December Issue Ad Revenue Jumps 38% As Brand Wraps Its 30th Anniversary Year
Meredith Corporation's EatingWell, the ultimate source for people passionate about food and wellness, announces that its December issue advertising revenue is up 38% from last year, with its total fourth quarter 2020 print advertising revenue up 10% year-over-year. The EatingWell website posted a 26% increase in unique visitors between November 2019 and November 2020 to 4.4 million from 3.5 million,* and its total followers across its social channels has increased by 16% year over year as of November, led by a follower increase of 85% on Instagram. Tiffany Ehasz, Publisher of EatingWell said, "As we reach the finale of EatingWell's 30th year, this trusted brand is more relevant than ever. It's exciting to see how our content is resonating with consumers as they seek out recipes and information in areas we know so well—food, wellness, sustainability, giving back and beyond—particularly during these times. In fact, according to a recent Meredith Data Studio survey, seven in ten women were motivated to improve the way they eat during the pandemic. Lastly, I'd like to send a big thank you to our advertising partners. I'm very grateful to everyone who has supported us this past year and looking forward to a fruitful 2021."