Boosting Aluminum Can Recycling Rates in Europe and Beyond
Our commitment to strengthening the Circular Economy is illustrated by several goals in our Twentyby30 sustainability program, including increasing metal recycling rates in all our major markets. Ambitious targets have been set, from a 70% recycling rate in the U.S. by 2030, to 80% in EMEA in the same timeframe. We are collaborating with industry associations and other partners around the globe to achieve our goals. For example, together with other canmakers and aluminum suppliers, we are working closely with Every Can Counts (ECC) – an initiative to promote recyclability of metal containers among consumers.