Smurfit Kappa taps into growing online wine sales with eCommerce wine packaging portfolio
Smurfit Kappa has created an innovative and sustainable packaging solution specifically tailored for wine, to help businesses in the sector capitalise on the continued growth in eCommerce wine sales. The new solution holds Amazon’s ‘Frustration-Free Packaging’ (FFP) certification, which is a world first for a generic packaging solution that caters for different case counts and wine bottle types. The eCommerce wine sector has seen a significant increase in sales since the beginning of the pandemic in 2020. Shopping for wine online has been hailed as the next big consumer trend with market research company Euromonitor reporting a 52% increase in online wine sales between 2019 and 2021.