WAMI’s Water With a Mission Launches in Cans
WAMI is an Italian water brand with a twist, aiming to make a difference to millions of people who lack access to clean, accessible water. Its mission is to turn the ordinary act of drinking water into something extraordinary by providing 100 liters of water to people in need every time a product is purchased. As of July 2020, WAMI water is available in aluminum cans from Crown Bevcan Europe & Middle East, further advancing the brand’s commitment to making a positive impact in the world thanks to the package format’s infinite recyclability and ability to remain within the material loop. Available in 0.44cl size, the cans are a product of the vision of WAMI CEO Giacomo Stefanini, whose belief is that working on packaging sustainability is a key area of focus – particularly as the B-Corp (Benefit Corporation) company looks to expand its reach into the restaurant and bar trades. They have a minimal but striking design and feature the WAMI logo on a predominantly white surface alongside brushstroke effect graphics in green for natural and blue for sparkling.