Building shared values in South America
“Building Shared Value: Sustainability and Competitiveness, PEFC in Latin America” will take place from 4-6 July 2016 in Buenos Aires, Argentina. Join our South American PEFC members as they welcome certified companies, procurers, retailers, media and others to share best practices, build capacity, and discuss how to improve market demand and access for PEFC-certified products in the region.
The event will kick off with an introduction to how PEFC promotes sustainability for procurers of forest-based products, retailers and media. Some of the largest forest-based products producers and retailers in the region such as UPM (Uruguay), Suzano (Brazil) and Unilever (Argentina) will then share their experiences on how to encourage sustainability at the highest level.
On Day 2, the focus shifts to certified companies including printing, packaging and publishing sector and key stakeholders, consultants and professionals committed to sustainability. Workshops on how to implement strategic branding of forest products and on how to integrate sustainability and a safe supply chain in marketing and promotion strategies, will enable participants to benefit from existing best practices and consider opportunities for their own operating environments.