Paper as a renewable substitute for other materials (Rolland)
Humanity is more aware than ever of its own impacts on the environment, given increased exposure to information in a modern media landscape. The most recent Environmental Protection Agency (EPA) numbers revealed that Americans produce over four pounds of trash per day, per person. Increasingly, consumers are concerned with living more mindfully and sustainably where possible. As evidenced in a 2018 report by Nielsen, 81 per cent of global consumers surveyed feel strongly that companies should help improve the environment. With media reports attesting to the impact of synthetic materials on our planet (for example with the growing Great Pacific Garbage Patch), consumers have expressed concern with the overuse of synthetics in our day to day lives. Many businesses globally have pledged to lessen their environmental impact by reducing the use of non-renewable materials in their products, including companies like Samsung, Wal Mart, and Ikea. Click Read More below for additional detail.