2021 Carton Excellence Awards Public Award and Platinum Award winners on Metsä Board paperboard
The winners of the Public Award and the General Packaging Platinum Award at the 2021 European Carton Excellence Awards were produced with paperboard from Metsä Board, part of Metsä Group. The results were announced at a virtual ceremony held on 8th September. The new 'Smarties Giant Hexatube' won the public voting. It is a plastic-free pack, comprised of a one-piece construction made entirely from recyclable paperboard with an integrated cartonboard lid. The carton was produced by WestRock on MetsäBoard Pro FBB Bright lightweight paperboard. Yves Rocher’s luxurious New Year makeup calendar, produced by Durero Packaging, was presented with a Platinum Award, General Packaging, Virgin Fibre. The attractive heptagonal pack is made up of seven identical, linked cartonboard triangular cases, each containing an individual make-up gift. The calendar is made using MetsäBoard Prime FBB Bright lightweight paperboard.