Tetra Pak launches homogenizer range incorporating Circle Green stainless steel with lower carbon footprint

UPM Raflatac has released the findings of a new neuromarketing study. Results show the power of different label materials and finishes to shape consumer perceptions and drive purchasing. Focused on white wine labels, the research carried out in collaboration with partners in the packaging value chain, ARGEA, SenseCatch, Kurz, and Krämer Druck, shows that label material and finishes all have a significant part to play in consumer purchasing behavior and post-purchase enjoyment. The research has been summarized in a book, which also features a foreword by Uwe Melichari, a sustainable packaging expert, designer, and Pentawards jury member. The book is available in three languages and as a digital version. A wine’s label plays a pivotal role in the consumer’s decision to buy it or not. In fact, according to a study on the wine sector conducted by wine.net, it was found that 82% of a sample of 2000 consumers relied primarily on the label to choose their favorite wine. Many other studies have also commented on the link between the perceived taste of wine and expectations, and how these are influenced by the label’s color, shape, paper, printing technique, and overall design.

The two companies are strengthening their partnership by developing a 100% recyclable corrugated board solution. Reducing plastic packaging is a major issue in the CSR approach of La Coopérative Agricole de Noirmoutier, a group of producers of high quality potatoes located on the island of Noirmoutier (Atlantic coast). It is with the ambition to replace the plastic bags wrapping its potatoes that the Cooperative contacted DS Smith. With its experience and collaborative spirit, it is with enthusiasm that DS Smith organized several workshops bringing together members of the two companies. The main difficulty was to keep the potatoes in good condition despite the elimination of plastic. Thanks to the expertise of its designers, DS Smith has succeeded in developing a 100% recyclable corrugated board solution that guarantees the conservation and visibility of the potatoes.

The Arctic Blue Gin package, featuring images of Northern Lights, has won a ScanStar 2020 award. Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, designed the Arctic Blue Gin package. It featured an impressive holographic design inspired by the Northern Lights and used MetsäBoard Pro FBB Bright lightweight folding boxboard. Metsä Board designed the package structure, the original graphics, and the embossing. The Northern Lights image was created by printing on top of Envirofoil®, a plastic-free, holographic metallisation effect designed by US-based paper converter, Hazen. It uses 1% of the aluminium of traditional foil laminates – making it both economical and environmentally friendly.