PRINT 17: What to Expect at This Year’s Trade Show in the Windy City
If you own a printing business, the questions most responsible for keeping you awake at night probably are, “How do I grow my business?” or “Where do I take it from here?” Attending PRINT 17 (Sept. 10-14) won’t necessarily give you the entire answer. But, no other event can open your eyes to as many possibilities. That’s the essence of the registration pitch being made for PRINT 17 by NPES, the printing equipment manufacturers’ trade association that now owns 100% of the PRINT and GRAPH EXPO shows. It’s a fair and reasonable proposition. Behind it lies the reality that, just as the printing industry has changed, so has its principal trade exposition. PRINT 17 has long been regarded as the primary venue for evaluating printing and graphic products and technologies. However, according to Thayer Long, president of NPES, this year’s PRINT 17 promises to grow beyond a high-energy exhibition into an entirely new experience. Click Read More below for additional detail.