5 Easy Things You Can Do to Improve Your Catalog Marketing Strategy (arandell.com)
You’ve got a catalog marketing strategy in place that runs like a well-oiled machine. You provide your print partner with the creative, you get your in-home date, your website sees that uptick in web traffic, and you see that spike in sales that’s always so satisfying. As a catalog printer that’s been in business for nearly a century, we can tell you that this is how many long-time catalogers have run their programs. It’s not a bad thing, as consistency, repetition and reinforcement are what creates a brand. However, that isn’t to say there isn’t room to improve – especially when you’re looking to stand out better in the mailbox. If you’re not ready to make those types of changes, there are other options that are easier and free-er. Here are a few ways to improve your catalog marketing strategy that are quick, easy and painless: click read more below