Paper & Packaging – How Life Unfolds® launches characters for campaign
The Paper & Packaging – How Life Unfolds® campaign revealed two new animated characters to further strengthen consumer connection to paper and packaging. The new industry brand ambassadors are a springboard for inspiring creativity, connection and achievement–qualities consumers around the world appreciate when using paper and paper-based packaging products. “Paper and packaging products are prevalent in our lives, and it was our goal to create highly-relatable characters to represent the vital roles that paper and packaging play for each and every one of us,” shares Mary Anne Hansan, president of the Paper and Packaging Board. “We launched the Paper & Packaging – How Life Unfolds® campaign in 2015, and we are thrilled to introduce these new characters to help consumers nationwide recognize and remember the value of paper in their everyday lives.” Click Read More below for additional information.