Taylor Corp. Acquires Promo Products Firm DMR Creative Marketing (piworld.com)

Quantum Group, a trusted expert in commercial and digital printing, direct mail, and fulfillment, continues to expand its print technology leadership through its investment in an HP PageWide Web Press T240 HD. This latest technology offers a digital print engine that delivers unprecedented versatility and color-consistency combined with the agility to deliver personalized communications cost-effectively. With the ability to print 4/4 images at 500 feet per minute the production capabilities of this new printer are vast. “Today’s commercial print providers require a combination of offset-class print quality, productivity, and media versatility, along with the unique capabilities and efficiency of digital printing,” says Avi Basu, Americas director of marketing, HP Graphics Solutions Business. “Quantum’s investment will enable their clients to experience the benefits of digital printing, whether they are printing hundreds or hundreds of thousands, using Quantum’s multiple HP platforms from sheetfed Indigo to HP PageWide Web presses.” Click Read More below for additional detail.

EarthColor is excited to announce its assets are anticipated to be acquired by Mittera Group before the end of September. EarthColor is headquartered in Parsippany, New Jersey and operates plants in New York, New Jersey, Florida and Texas. EarthColor traces its roots to 1982 and has in excess of 450 employees. Mittera Group is a multi-platform print, marketing and media company with more than 700 professionals that provide quality printing, direct mail, design, digital and analytic solutions for clients throughout the U.S. It has been actively engaged in growing through acquisitions and organic growth for the past decade. Click Read More below for additional detail.

Quad/Graphics announces a new technology platform for testing direct marketing that lifts response rates, increasing reliability and shortening time to market at a fraction of the cost of traditional mail testing. The testing platform, called Accelerated Insights, is a virtual platform that can test up to 20 content variables in one pass. It uses a sophisticated persona matrix that combines demographics with emotional characteristics to predict what factors motivate someone to act on an offer. All of this can be accomplished without a physical mailing. Using Accelerated Insights, Quad has helped direct marketers: • Reduce total testing time to 60 days; • Realize 97 percent level (+/-3 percent) accuracy on projections; • Achieve increase in response rates of 18 to 27 percent; and • Lower testing costs by as much as 90 percent. “Marketers have been following the same testing methods for decades, many times with disappointing results,” said Scott Harvey, Quad/Graphics Senior Vice President of Marketing Solutions. “This technology creates a roadmap for campaign creative that tells marketers exactly what is most important to customers and prospects.” Click Read More below for additional information.