UPM launches collaboration with Aalto Design Factory to promote sustainable design
UPM has entered a partnership with Aalto Design Factory to study sustainable design. Aalto Design Factory will investigate the extent that sustainability guides designers’ choices and explore new perspectives and ways of addressing sustainability throughout the life cycle of products and services. For example, decisions on materials are often made already during early design phases, and these have a significant impact on the resulting product sustainability. UPM is keen to participate widely in research and development promoting sustainability. The core aim of Aalto Design Factory’s research project Design+Sustainability is to find new, effective means of promoting sustainability and to yield new information about how sustainability can be promoted from the earliest stage of the design process in the creation of new products and services.