Survey Shows U.S. Consumers Believe Paper-based Packaging is Better for the Environment than Other Packaging Materials

If you recently made a purchase online, you’re not alone. The U.S. Department of Commerce reports that retail e-commerce sales topped $272 billion in the first quarter of 2023, up 7.8% from the same period last year. Along with this continuing growth in online purchases comes an increasing awareness of the materials used to package and ship products, and the impact these materials have on the environment. A new survey commissioned by Two Sides North America and conducted by international research firm Toluna found that U.S. consumers believe paper-based packaging is better for the environment than other packaging materials.

Paper: The preferred and sustainable packaging choice
Survey respondents were asked to rank their preferred packaging material (paper/cardboard, plastic, glass and metal) based on 15 environmental, aesthetic and practical attributes. Overall, paper/cardboard packaging was preferred for 10 of the 15 attributes, including all environmental attributes, with half of respondents saying paper/cardboard is better for the environment than other types of packaging. Consumers also preferred paper/cardboard packaging for being home compostable (59%) and easier to recycle (43%).

Glass packaging was preferred by consumers for four practical and aesthetic attributes, including being reusable (39%), having a preferred look and feel (39%), providing a better image for the brand (38%) and better protection (35%). 45% preferred metal packaging for being strong and robust. Plastic packaging was not preferred for any of the 15 attributes, and only one in 10 respondents believes plastic packaging is better for the environment.
more at: https://twosidesna.org/US/survey-shows-u-s-consumers-believe-paper-based-packaging-is-better-for-the-environment-than-other-packaging-materials/

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