Digital Printing Lowers Barriers for Commercial Printers to Pursue the Package Printing Market (piworld.com)
Commercial printers are well aware of the benefits of offering package printing, and are taking action to add it to their service offerings. Many factors are removing entry barriers and accelerating commercial printers’ migration into packaging. Ongoing progress in technology innovation, digital printing, early adopter successes, process simplification, customer demands, and fierce competition are all forces enticing and enabling commercial printers to offer labels and other types of packaging. Labels, folding cartons, corrugated containers, and flexible packaging are all print applications typically in high demand and cannot be easily replaced by digital media. A recent NAPCO Research survey of brand owners reveals packaging is a growth opportunity. More than half of brand owners participating in the survey report increasing use of labels, folding cartons, corrugated packaging, and flexible packaging (Figure 1). While this survey was conducted prior to the COVID-19 pandemic, NAPCO Research’s ongoing 2020 print provider surveys tracking business conditions indicate packaging has been a resilient application.