SPC Extends Direct Response Expertise with Acquisition of FuelPop Marketing
Specialty Print Communications, Inc is transforming into an integrated and end-to-end direct response marketing services organization with the acquisition of FuelPop Marketing, LLC. Founded in 2018, FuelPop distinguished itself with leading-edge advertising technology offerings, data and targeting strategies, and creative innovation squarely focused on helping companies generate more sales. “We’ve successfully worked side-by-side with the FuelPop team over the last two years,” says SPC president Adam LeFebvre, “In this short time, we realized our ability to be more of a one-stop-shop is strategically and practically valuable to our clients. This acquisition instantly expands SPC beyond our direct mail production expertise to a fully integrated marketing toolkit.”