Subscriptions Up for Dennis Magazine Titles (freeportpress.com)

Looks like the long, good read continues. Dennis Publishing just announced subscription rates across all titles have increased by 9% overall during the lockdown and ongoing pandemic.

“Since the beginning of lockdown the number of people subscribing to all Dennis titles has increased by 9%,” notes this article on the publisher’s website. “To ensure an uninterrupted service of their favourite magazines, all titles have offered free digital access to subscribers throughout the pandemic, which has been met with glowing reviews by readers. The team didn’t rest on their laurels though, instead implementing engagement campaigns to get new subscribers to the titles, with huge success.”

The company decided early on to unlock free digital access to all subscribers, to ensure the mail delays wouldn’t cause readers to lose interest. At the same, they implemented new engagement campaigns to reach new subscribers … with great success.

“The Week Junior has seen a massive increase in subscribers with the circulation growing by 23% since the lockdown began in March,” the article continues. “The brand launched a new digital app so that subscribers were able to access all the content even when Royal Mail was struggling to deliver the printed magazine. It was downloaded over 20,000 times in the first month alone.”
more at source: https://freeportpress.com/subscriptions-up-for-dennis-magazine-titles/

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