Stora Enso’s sustainability report ranked best in Finland

The American Forest & Paper Association President and CEO Heidi Brock released the following statement regarding the European Union’s Commission decision to extend the EU Deforestation Regulation implementation deadline to December 2025. “We appreciate the EU Commission for being responsive to U.S. government officials and the numerous partners across the globe who have voiced concerns about the complex requirements and significant technical barriers of EUDR. Today’s additional guidance and extension of the implementation deadline provides industries like ours with more time to engage on workable solutions that avoid trade disruptions. “AF&PA fully supports the EUDR goal of deforestation-free supply chains. The U.S. pulp and paper industry is not linked to global deforestation and forest degradation." "We believe in balanced and achievable regulations, and are a strong proponent of international efforts to address deforestation and forest degradation. As such we welcome the Commission's commitment to a stronger cooperation framework."

In our increasingly environmentally conscious world, it’s common for companies to tout their green initiatives and environmentally friendly practices, and that’s just good business. But all too often, companies claim benefits – like the environmental superiority of “recyclable plastic” packaging or “going green” by switching from paper to electronic communications — as a way to cloak poor environmental performance or mask cost-cutting efforts. With no sound scientific evidence to back them up, these types of claims are textbook greenwashing. Some of the consequences of greenwashing are obvious. Clearly, unsubstantiated environmental claims mislead consumers, often causing them to take actions they would not otherwise consider. Greenwashing claims can also cause reputational harm, not only damaging the credibility of companies that make such claims, but also casting doubt over the valid claims of companies that are contributing to real environmental progress. The U.S. Federal Trade Commission’s “Green Guides” provide very specific guidance related to environmental claims, stating that “claims must be truthful, not misleading and supported by competent and reliable scientific evidence.” Unfortunately, this guidance is often ignored.

The deadline to give your feedback on the second draft of ST 1004, requirements for certification bodies operating sustainable forest management certification, is just a few days away. This is the second public consultation for this vital benchmark standard, with the first consultation concluding earlier this year. The working group developing the document discussed the feedback received during the first consultation and revised the draft standard accordingly. Now we need to hear from you again. Give your comments, feedback, and suggestions, to help us ensure this standard meets your needs and expectations. The deadline for comments is 5 September 2023.