Amcor partners 35 Consumer Goods Companies on recyclable packaging
Amcor, in partnership with thirty-five leading companies in the consumer goods industry, has today announced measures to significantly reduce plastic waste. Amcor and its partners in this coalition – which have a collective turnover of 1 trillion euros - will be enforcing two new design rules to deliver packaging that is easier and more cost-effective to recycle. The first design rule is expected to improve the economic viability of PET bottle recycling by removing colouring pigments and labelling that impact recycling rates. The second design rule will remove materials that are problematic for recyclers from all forms of plastic packaging. By implementing these rules, recycling will become easier, cheaper, more efficient and can scale faster - which will result in less waste leaking into the environment.