Smurfit Kappa helps rare football boots seller achieve sustainability goal
Smurfit Kappa has developed a new sustainable eCommerce packaging solution for RareBoots4u, a supplier of classic football boots to many well-known names in world football, including Karim Benzema, Bruno Fernandes and Mason Mount. RareBoots4u approached Smurfit Kappa to create a customised and sustainable packaging solution that had the flexibility to accommodate a wide variety of sizes of football boots alongside promoting its brand. The new RareBoots4u box creates a positive customer experience with its striking design and clean lines. It also enhances the company’s sustainability credentials as it uses a reduced amount of material and is recyclable, renewable and biodegradable.