Stora Enso launches Beyond Board services to support customers on packaging sustainability 

Domtar Corporation announced improvements to its award-winning supply chain transparency tool, The Paper Trail ® ( www.domtarpapertrail.com ), offering customers a deeper look into the company’s products and the people and places behind their manufacture. The latest enhancements build upon Domtar’s commitment to openness and honesty, showcasing corporate efforts focused on caring for people and communities, efficient manufacturing and responsible sourcing and logistics. Significant updates to the website include the addition of the environmental, social and economic impacts of Domtar’s pulp products, including Northern Bleached Softwood Kraft (NBSK), Southern Bleached Softwood Kraft (SBSK) and Fluff pulp. Click Read More below for additional information.

According to a recent “nudge” campaign by the Canada Revenue Agency (CRA), marketing messages touting the environmental benefits of going paperless are falling on deaf ears. The results of the CRA campaign show that such green claims have little impact on the consumer’s choice for switching from paper to online options. In the CRA campaign, tax payers were encouraged to file online and eliminate paper filing. A nudge campaign involves using soft messages to “nudge” the audience to make desired choices. In this case, the campaign used different messages ranging from no specific environmental messaging to strong environmental messaging – including a promise to plant a tree when switching to online filing. The results show that environmental messaging was no more effective than generic messaging, with the nudge campaign having a negligible impact of about 1% increase in online filing. Click Read More below for additional information.

UPS announced the company has been highlighted as a global leader for its corporate climate action efforts by CDP (formerly known as the Carbon Disclosure Project). “It’s rewarding to see UPS’s efforts to cut emissions, mitigate climate risks and develop the low-carbon economy being recognized,” said Tamara Barker, chief sustainability officer at UPS and vice president of environmental affairs. “UPS will continue to look for ways to lessen its environmental impacts as it’s important for companies to step up to do their part.” Click read more below for additional detail.