Bookstores Need More than Hope. They Need Sales. And Soon. (publishersweekly.com)
Over more than six months of extreme disruption, the nation’s independent bookstores have steadily grown their businesses beyond their four walls. A PW survey of three dozen indies nationwide found most offering some combination of online sales, curbside pickup, home delivery, outdoor browsing, and in-store shopping. The diversity of sales channels reflects a substantial expansion of retail customer service as they navigate evolving market conditions caused by Covid-19 and climate change. More than 80% of bookstores surveyed are now open for some form of limited in-store browsing, with appointments or other measures to ensure that they abide by state capacity guidelines. Of the shops that are not open to in-store browsing, all have online ordering and most are offering curbside pickup and outdoor browsing. That level of customer service reflects an unparalleled modernization of independent bookselling, but the question on the minds of booksellers is whether their efforts will be enough to combat forces beyond their control.