Restaurant Patrons Willing to Pay More for Sustainable Packaging, Says New Asia Pulp & Paper Survey
Customers of fast-casual restaurants increasingly value corporate sustainability practices according to a new study released by Asia Pulp and Paper (APP), the 2018 Paper & Packaging Consumer Trends Report. More than half of consumers (55 percent) are willing to pay more for fast food products packaged in sustainable materials, with 35 percent agreeing they would pay up to 10 percent more. Moreover, compared to five years ago, the sustainability of food packaging is more important to nearly two in three Americans today (65 percent), holding especially true among Baby Boomers (67 percent) and Millennials (66 percent). “Consumers demand smarter packaging that serves both quality and sustainability functions, so it is crucial for the food industry to adopt recyclable and naturally compostable solutions and phase out disposable food packaging like plastics and polystyrene,” said Ian Lifshitz, vice president of sustainability and stakeholder relations, APP. “As brands,they also have the opportunity to win over consumers who choose companies that place sustainability at the heart of their business.” Click read more below for additional detail.