Ebiquity launches the most in-depth study ever on the value of different media
The study, released by the influential marketing analytics specialists, states that Advertisers should re-evaluate the use of traditional media such as radio, newspapers and magazines based on new research by the independent marketing and media consultancy. In the first report of its kind, Re-evaluating Media reveals radio, newspapers and magazines perform significantly better than they are perceived to for brand building campaigns. TV and radio are by far the strongest advertising media for brand-building followed by newspapers, magazines and out-of-home. Yet it discovered that industry decision-makers believe that online video and social media are the second and third most effective media after TV. Click Read More below for additional information.