Huhtamaki Trialling a New Fiber Based Ready Meal Packaging
A trial version of a renewable fiber based ready meal packaging will be tested with consumers in the UK starting end May. Huhtamaki is part of a three-party consortium developing an alternative to existing plastic ready meal trays. The concept is tested with two Italian style ready meals at a major UK retail chain in May-June. The trial is part of a project aiming at developing a bio-based ready meal package for the UK market. The new tray offers a viable alternative to black plastic packaging, which is problematic for the waste processers' lasers that identify materials for recycling. Ready meal consumption continues to grow throughout Europe and new sustainable solutions are welcome. The new material feels like cardboard and is made of fiber derived from Forest Stewardship Council certified sources. Click Read More below for additional information.