Smurfit Kappa’s eye-catching drinks packaging stands out at the FlexoTech awards
The striking pre-print liner, which was designed for leading beer brand Beck’s, took the honour in the ‘Sacks and Corrugated Pre-Print Liner’ category. The complex liner required a high concentration of ink coverage to meet the customer’s brief of realistic, stand-out print. In order to achieve the attention-grabbing finish, composite colours were used to build the brand’s vivid green shade and put the bottle in the spotlight. With up to 82% of purchase decisions being made in-store, there is increasing pressure on brands to create a dramatic on-shelf presence and the beautiful Beck’s packaging more than delivers on the brief. Click Read More below for additional information.