WestRock Introduces EverGrow™ Fiber-Based Produce Packaging Collection
WestRock Company has announced an expansion of its produce packaging offerings with the launch of its EverGrow™ Collection. WestRock has achieved a proprietary approach for a produce packaging collection made using sustainably sourced wood fiber. WestRock EverGrow packaging is curbside recyclable when emptied and flattened, supporting the company’s ambition to reduce waste and build a 100 percent reusable, recyclable and compostable product portfolio. “WestRock’s new EverGrow Collection is an excellent example of how we are innovating to improve the sustainability of our products while helping our customers meet their sustainability goals,” said Patrick Kivits, president of Consumer Packaging at WestRock. “We’ve leveraged our material science, structural design and packaging automation expertise to develop a collection of truly differentiated packaging solutions for our produce customers that are functional, recyclable and eye-catching.”