Sonoco Announces Price Increase for Paperboard Tubes and Cores

DS Smith and Ipsos MORI, a global leader in market research, have conducted a new study that reveals despite the global health crisis, shoppers still have their eye on the environment; with 85% of buyers wanting to buy products that use as little packaging as possible, and almost a third (29%) disclosing that they have stopped purchasing specific brands on the grounds that their packaging was not sustainable. Regarding consumer perceptions of sustainability, the research concludes that whilst habits may have changed, attitudes have not, and it is these attitudes which continue to evolve. Notably, we discuss the extent to which consumers continue to prioritize sustainable packaging, and the willingness to act in favour of sustainable packaging has marginally increased. Furthermore, we emphasise the commercial risk for both brands and e-commerce retailers, in the absence of sustainable packaging and just how difficult it has become to ‘intercept’ the shopper journey.

The 200-year-old US paper manufacturer’s Monadnock Envi PC 100 Coated Performance Board is a smooth, cool white grade that is FSC certified and made from 100% post-consumer waste recycled fibre. It is targeted at luxury packaging applications including cosmetics, fragrances, wine and spirits and high-end fashion and tech products. “The world’s leading brands have been clamouring for a sustainable, high-performing, and beautifully coated packaging material and that’s exactly what Envi PC 100 delivers,” said Julie Brannen, director, sustainability solutions at Monadnock.

The Design of the Times competition celebrates in-store displays and digital activations, and recognizes their role in any successful shopper marketing initiative. The competition is sponsored by the Path to Purchase Institute, a global member community that champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. “At WestRock, we know that packaging and merchandising play an important role in the shopper’s path to purchase,” said Pete Durette, president of Enterprise Solutions & Strategy for WestRock. “We’re proud of the recognition these awards represent. They are a testament to our commitment to combining our unparalleled industry insights with design and innovation capabilities to create solutions that drive real value for our customers.” Click Read More below for additional detail.