Alfred Ritter Uses Koehler’s Flexible Packaging Paper for Its “Mini Mix” Pouches
Flexible packaging paper Koehler NexPlus® Seal is used for secondary packaging. In this way, Ritter is taking up the changed consumer behavior as a pioneer. The switch to paper stand-up pouches was made without any large investment in packaging machines. Alfred Ritter GmbH & Co. KG aims to create packaging solutions from renewable raw materials that are in harmony with both humans and nature and recyclable. With a view to achieving this goal, the company actively monitors changes in consumer behavior, changes which have grown exponentially in recent months. The concept of sustainability is becoming a key criterion in shoppers’ purchase decisions, with packaging an increasingly important factor as shoppers no longer take the individual product into sole consideration. Ritter focuses on the first secondary packaging made of paper.