DS Smith showcases Circular Design Principles to help eliminate packaging waste
DS Smith was joined by its global partner the Ellen MacArthur Foundation for a virtual event to explore the packaging company’s brand-new Circle Design Principles. With over 700 packaging designers developing hundreds of thousands of packaging specifications every year, DS Smith is helping its customers to optimize packaging for their individual supply chains every day. The new Circular Design Principles, which have been developed in collaboration with the Ellen MacArthur Foundation, equip the designers with a framework to stimulate innovation and offer customers more sustainable packaging designs.