Shelf impact starts in the customer’s mind
Brands today must align all aspects of their packaging development and production to satisfy the needs and preferences of a new generation of consumers. Skilful optimisation of point-of-sale packaging has never been more important for food and beverage brand owners. A key component is ensuring that primary and secondary packaging designs, materials and missions are fully aligned in order to attract consumers and satisfy their needs. Consumer brands today face many challenges – from an explosion in the number of competitors and the resulting struggle to get noticed on the retail shelf, to rising demand for sustainability and changing consumer demographics. Click Read More below for additional information.