Somehow, Old Spice Included a Full-Size Branded Blazer in Its Latest Print Ad

If you’re a fan of magazine-inserted scent strips, then we’ve got something that’s gonna blow your mind. If you’re one of those people that has to tear them out of magazines immediately due to impending nausea, read on if you’re a fan of kitschy promotions. If you’re neutral, well, everyone’s gotta take a stand on something someday, and magazine inserts are a relatively harmless place to start. With that longwinded intro out of the way, let’s take a deep dive into Old Spice’s latest high jinx.

Old Spice has come up with a brand new approach to scent strip technology in its new print ad for GQ. Actually it’s not a scent strip at all. Instead, Old Spice partnered with Wieden + Kennedy to create an insert that holds within a disposable, wearable, red paper blazer that also happens to be generously infused with one of the brand’s Red Collection “signature scents.” Whatever that means…

A statement given by a W+K rep sums up the campaign pretty well, even doing prospective blazer-wearers a solid by providing a warning.

“This disposable paper blazer will be seen on the backs of influencers and fashionistas alike, but let’s not forget our regular guy who will be receiving it in this month’s subscription of GQ,” the rep reported to Adweek. “With this paper blazer, everyone gets to live the luxurious life of Old Spice Captain. Smell the smells, live the life, don’t go out in the rain because you will likely get paper machéd.”

For anyone familiar with Old Spice’s advertising, it’s no secret that antics abound. For further evidence, we need only look to the world famous Sweat Mop Boys used at college basketball games this year. Fans of mildly uninteresting trivia will be pleased to learn that the sweat mop promo was also done in collaboration with Wieden + Kennedy. Needless to say, this is a match made in promo heaven.

read more/source: http://www.piworld.com/article/somehow-old-spice-included-a-full-size-branded-blazer-in-its-latest-print-ad/

Related Posts

Amazon.com Announces First Quarter Sales up 43% to $51.0 Billion

Net sales increased 43% to $51.0 billion in the first quarter, compared with $35.7 billion in first quarter 2017. Excluding the $1.6 billion favorable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales increased 39% compared with first quarter 2017. Operating income increased 92% to $1.9 billion in the first quarter, compared with operating income of $1.0 billion in first quarter 2017. Net income was $1.6 billion in the first quarter, or $3.27 per diluted share, compared with net income of $724 million, or $1.48 per diluted share, in first quarter 2017. Click Read More below for additional information.

Thomson Reuters Reports Third-Quarter 2020 Results

Revenues increased 2% as growth in both recurring and transactions revenues was partly offset by a decline in Global Print revenues and a negative impact from foreign currency that reduced revenues by $6 million (approximately 1%). *As expected, organic revenues increased 2%, driven by 4% growth in both recurring revenues, which comprised 80% of total revenues, and transactions revenues. *The company’s “Big 3” segments (Legal Professionals, Corporates and Tax & Accounting Professionals), which collectively comprised 79% of total revenues, reported organic revenue growth of 5%. Operating profit increased primarily due to lower costs and higher revenues. Lower costs reflected the completion of the repositioning of the company in 2019 following the separation from the Financial & Risk (F&R) business and lower expenses from the company’s COVID-19-related efforts to mitigate 2020 annual costs by $100 million. Lower costs were partly offset by higher depreciation and amortization and a lower benefit from the revaluation of warrants that the company holds in Refinitiv relating to the proposed sale of Refinitiv to London Stock Exchange Group plc (LSEG), which is discussed later in this news release.
Back To Top
×Close search
Search