Certified throughout: ÖPSO re-imagines sustainable home fragrances
In the development of a truly sustainable product, fragrance producer ÖPSO takes an extra step forward. The company’s home fragrances are entirely PEFC-certified, from the ingredients to the packaging. ÖPSO Marketing Manager Jens Neumann explains what makes the product unique. What will be the next big innovation in ambience? This has been the big question since the beginning of this project in 2017. To help us solve it, we involved consumers and fragrance experts in the development process. The main outcome was that all air fresheners are artificial because they are based on petrol. For more than 18 months we worked together with perfumers, consumers and creatives in the development of this innovation, which we believe will be a breakthrough in the world of air freshening. To this end we have created ÖPSO, the first home fragrances made from natural tree resin.