Smurfit Kappa is official partner of a prestigious international wine contest

Smurfit Kappa, expert in complete Bag-in-Box® packaging solutions, is official partner of the Concours International Wine in Box contest once again.

Smurfit Kappa has had a strategic partnership with the prestigious Bag-in-Box®  wine contest since it began four years ago. During that time, the contest, which involves 130 wineries from 15 countries, has become a trusted global reference for consumers.

This competition showcases the stars of the Bag-in-Box® wine industry. Last year, almost 400 wines were tasted by 120 professional tasters but only the best were awarded with the ‘Best Wine in Box’ label.

The wine industry has seen a sharp increase in the number of premium wines available in Bag-in-Box® packaging. In France, for example, the growth in value is higher than the growth in volume and in the United States, the premium wines are the most dynamic segment in boxed wines.

The rising popularity among consumers is due to a growing awareness and appreciation of its convenience and longer shelf-life. Thanks to the great technological features of the system, including quality bags, the Vitop® tap and outer boxes, the quality and properties of the wine are maintained for several weeks after opening.

Smurfit Kappa Bag-in-Box® has been the natural choice of partner of the Concours competition as it shares the same goals of improving the overall quality of Bag-in-Box®  wines and supporting the current upmarket move of Bag-in-Box® wines. The contest provides a great opportunity for wine producers to gain recognition and consumers to get a more in-depth discovery of boxed wines.

The next Concours gathering will take place on the 23 March 2018 in Toulouse where the jury will gather for the blind-tasting.
http://www.smurfitkappa.com/vHome/com/Newsroom/PressReleases/Pages/international-wine-contest.aspx

Related Posts

SKG First Nine Months 2021 Trading Update

First Nine Months Overview: *Revenue growth year-on-year of 15% to €7,287 million *EBITDA growth year-on-year of 10% to €1,235 million with a margin of 17% *Third quarter EBITDA growth year-on-year of 16% to €454 million *Issued €1 billion in bonds under our Green Finance Framework

Circular economy insight – a golf ball packaging that converts into an insect hotel – wins the New Wood project’s vote

A conscious golfer's eco-feat is to buy golf balls in packaging that has a new life as an insect hotel once the packaging has been used. This innovative idea and packaging solution has recently received the most public votes in the spring 2022 New Wood project competition. It is a concrete example of circular economy, where a product, after its primary use, has another function before it ends up in the recycling. The Finnish Golf Coat Ltd wanted to create a packaging solution for its best-selling product that supported biodiversity and promoted the circular economy. Golf Coat's brand is based on eco-friendliness and biodegradability of products, so the use of a reusable box was particularly suited to the company's values and mindset. "Our aim was to create a simple, smart and cost-effective structure that would be easy to assemble and fill with, for example, leaves, saw dust or dry grass after its primary use as a golf ball box. Metsä Board and its partners developed an insightful packaging that provides an artificial nesting structure and shelter for insects and pollinators," says Aki Kuivaniemi, CEO of Golf Coat Oy.

Glenfiddich Turns to Metal as Single Malt Market Blooms

This impressive growth is being driven, in part, by a demand for premium products – a category in which single malt whisky, and Glenfiddich undoubtedly belongs. Premiumisation has led many global brands to leverage packaging as a truly unique, sophisticated finishing touch to complement their products. Metal packaging is an ideal option to achieve this goal, offering a great deal of design and decoration freedom to create flourishes and incorporate fine details that add an extra level of class. Glenfiddich partnered with Crown to create two limited edition gift tins for its 12- and 15-year-old single malt whiskies. The format was chosen for its premium feel, and superior sustainable credentials. The metal used to create the tins is infinitely recyclable, meaning it can go through the recycling process over and over again, with no loss of physical properties. Click Read More below for additional information.
Back To Top
×Close search
Search