New research reveals a love for paper and print – but environmental education is needed
The results of a new survey commissioned by Two Sides reveal a telling insight into the public’s perceptions and attitudes towards print and paper.
Carried out by independent research company Toluna, consumers from across the U.S. (n= 2,094) and Canada (n= 1,044) were surveyed on environmental topics and preferences relating to paper and print. It is clear from the survey that consumers are concerned about the environment, but there are some obvious gaps between consumer environmental perceptions and the real facts. This is particularly evident for questions related to forest management and recycling. •58% of U.S. consumers surveyed believe U.S. forests have been decreasing in size since the year 2000. In fact, U.S. forests had a net growth of over 1,500 NFL football fields per day since 2000. •Only 15% of Americans and 21% of Canadians think the paper recovery rate exceeds 60% when it is over 68% in the U.S and 70% in Canada. Click Read More below for additional information.